Privacy Policy
Northern Michigan Travel Guide
Operated by Guidepost Collective LLC
Effective Date: January 5, 2026 | Last Updated: March 17, 2026
This Privacy Policy explains how Northern Michigan Travel Guide, a brand operated by Guidepost Collective LLC (“NMTG,” “we,” “us,” “our”), collects, uses, stores, and protects your personal information when you visit our website at northernmichigantravelguide.tips or use any of our services.
By using our website or submitting any information through our contact or service forms, you agree to the practices described in this Privacy Policy.
1) Who We Are
Northern Michigan Travel Guide is a virtual travel planning and concierge service operated by Guidepost Collective LLC, a Michigan limited liability company. We provide personalized travel guidance for Charlevoix and Emmet Counties and surrounding areas of Northern Michigan.
Contact: knox@northernmichigantravelguide.tips
2) Information We Collect
We collect information you provide directly to us, as well as limited technical information collected automatically when you visit our website.
A. Information You Provide
When you submit a contact form, inquiry, or purchase a service, we may collect:
First and last name
Email address
Travel dates, destinations, and preferences
Group type and size
Budget considerations or special requests
Any other information you voluntarily include in a message or form field
B. Payment Information
We do not directly collect or store credit card numbers, bank account information, or any other payment credentials. All payments are processed securely through Squarespace and its payment partners (including Stripe). Please review Squarespace’s privacy policy and Stripe’s privacy policy for information about how payment data is handled by those platforms.
C. Information Collected Automatically
When you visit our website, certain technical information may be collected automatically by Squarespace, including:
IP address
Browser type and version
Device type and operating system
Pages viewed and time spent on those pages
Referring website or URL
General geographic location (city/region level)
This data is collected through Squarespace’s built-in analytics and does not personally identify you unless combined with other information you have provided.
D. Cookies and Tracking Technologies
Our website is hosted on Squarespace, which uses cookies and similar tracking technologies to operate the site, remember preferences, process transactions, and analyze traffic. By using our website, you consent to the use of cookies as managed by Squarespace. You may be able to disable cookies through your browser settings, though doing so may affect certain site functionality.
We do not use third-party advertising cookies or retargeting technologies.
3) How We Use Your Information
We use the information we collect to:
Respond to your inquiries and deliver the service you purchased
Communicate with you about your order, service status, follow-up questions, or revisions
Provide personalized travel planning and recommendations based on the details you share
Send optional marketing or informational emails if you have opted in (you may unsubscribe at any time)
Improve the quality and relevance of our services
Comply with applicable laws and protect our legal rights
We do not use your personal information for automated decision-making or profiling.
4) How We Share Your Information
We do not sell, rent, or trade your personal information to third parties.
We may share limited information in the following circumstances:
A. Service Providers
We use Squarespace to host our website, process payments, manage forms, and deliver emails. Squarespace may process your data on our behalf in accordance with their privacy policy.
B. Third-Party Referrals (With Your Knowledge)
If you request vendor introductions or local connections (e.g., photographers, transportation companies, event venues, lodging), we may share your first name and general trip details with those third parties for the sole purpose of facilitating an introduction. We will not share your contact information without your knowledge or consent.
C. Legal Requirements
We may disclose your information if required to do so by law, court order, or to protect the rights, safety, or property of NMTG, our clients, or others.
5) Email Communications
Service-Related Emails: When you purchase a service or submit a contact form, you will receive emails related to your order, service delivery, or follow-up. These are necessary for service delivery and are not optional.
Marketing Emails: If you check the “Sign up for news and updates” box on our contact form, you consent to receive optional emails about Northern Michigan travel tips, seasonal recommendations, or service updates. You may unsubscribe at any time using the unsubscribe link in any email or by contacting us directly at knox@northernmichigantravelguide.tips.
We do not send unsolicited bulk emails and do not share your email address with third-party marketers.
6) Data Retention
We retain your personal information for as long as necessary to fulfill the purpose for which it was collected, resolve any disputes, and comply with applicable legal obligations. In general:
Contact form submissions and service inquiries are retained for up to 3 years.
Purchase records may be retained longer as required for tax and accounting purposes.
You may request deletion of your personal data at any time (see Section 8 below).
7) Data Security
We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. Our website is hosted on Squarespace, which uses industry-standard encryption (SSL/TLS) to protect data in transit.
However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.
8) Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information.
All Users
You may request to know what personal information we hold about you.
You may request correction of inaccurate information.
You may request deletion of your personal data, subject to any legal retention requirements.
You may opt out of marketing emails at any time.
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know, the right to delete, the right to opt out of sale (we do not sell your data), and the right to non-discrimination for exercising your rights.
European and UK Residents (GDPR)
If you are located in the European Economic Area or United Kingdom, you have rights under the General Data Protection Regulation, including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing. Our lawful basis for processing your data is contractual necessity (to deliver services you have requested) and legitimate interest (to respond to inquiries and improve our services).
To exercise any of these rights, contact us at: knox@northernmichigantravelguide.tips. We will respond within 30 days.
9) Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us and we will promptly delete it.
10) Third-Party Links
Our website may contain links to third-party websites, vendors, or service providers. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
11) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
12) Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:
Northern Michigan Travel Guide
Operated by Guidepost Collective LLC
Email: knox@northernmichigantravelguide.tips
Service Area: Northern Michigan (Charlevoix & Emmet Counties and surrounding areas)